"For the sixth year in a row, Fall Tour Interactive will be showcasing Toronto as a world leader in interactive design and creative production. By bringing over twenty five of the city's top digital studios together for one day, a spotlight will be shown on Toronto's immense creative talent.
Fall Tour Interactive is the only event of its kind, focused on strengthening Toronto's digital industry by offering studio participants countless opportunities to get involved and network with leading Creative Directors and emerging talent. Fall Tour Interactive is a showcase of the expansive digital content and knowledge produced in our vibrant city."
~ Oddly Studios
Assigned to "the Red Group", we had the opportunity to visit five studios and attend one guest panel lecture.
- Derooted
- Mighty
- Oddly Studios
- Idea Couture
- Sapient
- Film Panel
Our panel discussion was:
Panel II: Convergence or Crash? The challenges of modern media
In this discussion, three industry experts will dive into the changing media scene, and the opportunities and challenges facing modern producers. The music recording industry has felt the impact of digital media, now video producers are as well. Where does the opportunity lie for new entrants, and what is on the horizon? Come find out.
It was interesting to see how interactive and digital media has integrated it's way into the film and music world. As a consumer is has seemed relatively seamless. I had never given much thought to how interactive media has come together with film and that they are actually separate entities.
Derooted
This was our first stop. The projects they shared were VERY interactive, but very cool. Samples of their work can be seen at http://vimeo.com/derooted or on their site - www.derooted.com
I was impressed with their small size and the quality and innovations of the work they produce. The staff seemed very genuine and our presenter very intriguing.
Mighty
A division of http://bensimonbyrne.com/
Our presenter was Jon T, Creative Director
He presented a slide show with samples of their work. It was relatively brief. It appeared that Jon was hoping to encourage more discussion from the group. There was some discussion, but it tapered off quickly. Following a brief tour of the studio, myself and a couple of class mates were able to enjoy a nice 20min conversation with Jon and get a little more insight into the industry and mighty.
Oddly
Oddly was our event hosts and provided lunch and a presentation. Their presentation focused a lot on the fun stuff that they create and hope to sell to clients. It left me a little baffled to be honest.
Sapient
The largest of the firms we visited, we had mini presentations from IA architects, Creative Director, Art Directors, Copywriters and developers. I was very impressed with the responsibilities of each department and how they worked together to reach a common goal. Although many industry people say working for large agencies are limiting, I myself liked the structure and expectations.
Idea Couture
This agency was likely one of my favourites. Medium in size they had a good selection of clients and their approach to creative and innovation intrigued me very much. This medium sized company offered some interesting opportunities for those who were willing to work for them.
Overall I enjoyed the inside peak into the work in Toronto agencies. Although very inspiring, none of the agencies we saw appeared to be able to offer me the work life balance that I am seeking in my career.
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