Meg Kerr
Social Media Integration Manager
Mosaic Experiential Marketing
This broadcast journalism and Media and Information Technoculture grad found her way into the role of Social Media Integration Manager easily as it was a position that was designed just for her - really, just for her. After identifying a need, this savvy marketing writer, planner, organizer, coordinator found herself managing online communities, moderating and strategizing for the big guys, like Coca-Cola, Diageo, Cadbury Adams, Nutella, Mattel, Rogers, and Labatt.
Social media like any communication method in marketing is about defining an objective and identifying the best way to communicate your message to your audience.
and it's kind of like this....
Social Mediums include, but are not limited to:
- Micro-blogs (like Twitter)
- Social networking sites (Facebook)
- Geotagging (Foursquare)
- Blogs (Blogger, Wordpress)
- Video (YouTube)
4 Trends Affecting Social Media
- Real Time and Mobile Devices - Meaning you can access information anytime and anywhere
- Location Based, Services and Geotagging - introduced with GPS enabled smartphones. Here your phone can recognize where you are and update your location for you. This trend can allow incentives specifically for people who are location tagging.
- Privacy - people are becoming more sensitive to what information of theirs is being shared. Increased privacy settings make users more comfortable, but limit valuable information for marketers
- Social Media is becoming less social - We've gone from 1st and 2nd generation users being overtly open about everything to people wanting to turn inwards and be more protective of what they share and who they share it with
Based on the emerging trends niche social sites are being developed and growing in popularity among their target markets:
www.bluechipexpert.com
www.doostang.com
www.songfriends.com
Overall, Meg was able to provide valuable insight into how businesses and consumers are using social media and the perspective from "behind the closed doors" about how communities and pages are managed, leveraged and developed. From crisis management, to strategies, Meg offered valuable and helpful insight into an ever growing communications market.
