Alex Pejcic
a.pejcic@sonicboom.com
This week we got to experience the company of Alex Pejcic of Sonic Boom Media, along with his insights, opinions and honest words of wisdom.
Alex co-founded Sonic Boom in 1996 in Hamilton, ON. Over the past 15 years the business has grown from small clothing shops and door to door sales to an International agency with offices in Canada, the States and Europe.
Sonic Boom is in the business of understanding, embracing and maximizing digital media. They work to understand influencers, social media and have worldly experience from their past relationships with agencies.
Their client list is impressive and extensive and includes a long list of companies from a variety of sectors. Here are some samples:
- Financial & Insurance Services
- Aviva
- Citibank
- Retail & Consumer Goods
- Bell Mobility
- Gillette
- Harry Rosen
- HomeSense
- Honda Canada
- Timex
- Pepsi
- Professional Services & Organizations
- The Advertising & Design Club of Canada
- College Pro
- CBC Television
- HealthCare & Pharmaceutical
- Bayer AG
- Quantum Dental
- Public Sector, Education & Non-Profit
- City of Hamilton
- IdeaCity
- McMaster University
- World Wildlife Federation
- Media, Sports & Entertainment
- Azure Magazine
- Hamilton Bulldogs
- Advertising, Marketing & Design Agencies
- BBDO
- Grip Limited
- Taxi Advertising
To put what Sonic Boom does in perspective he explained the various mediums as follows.
Marketing is a one way dialogue
Advertising is about yelling the loudest
Branding is when you're audience speaks about you to you
Public Relations is when your audience talks about you to their friends and you don't even have to be there.
He spoke about their Emerge Concept which is about bringing traditional communication together with Digital Marketing and Social Design.
The Structure of Our Industry
- Advertising and Marketing agencies
- Digital Agencies
- Communications/PR & Consulting Firms
- Clients
- Employees
- Freelancers
Roles & Disciplines
- Strategy
- Account Management
- Creatives
- Engineering
- Production
- Quality Assurance
- SME & Content
- Social Media
- Monitoring
- Design
- Management
Insights
- You have to be smart to and recognize you're in an ecosystem.
- Everyone should know "stuff" regardless of where your role falls. We should all know what social networks are available and use as many as we can.
What we need to Understand:
- Meaning and Role of a Brand
- More than just a logo
- Marketing Basics
- Direct and Mass
- Latest Trends and Technologies
- Social design
Recommended Sites:
What should we possess?
- Proven skills in your discipline
- Strong portfolio
- Passion
- Can do attitude
- Team mentality
- Care about the company and the client
- Be willing to learn
- Research the company before you go for an interview!
"PAY YOUR DUES"
- This was repeated throughout the presentation.
"Get noticed, Recognized and Respected"
Join interactive media groups
Submit your portfolio to an online community
Create your own space
Ask for advise at interviews
Take opportunities as they come
"No Ego"
"Don't be an idiot"
"Pay Your Dues"
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