Jay Schacher
Senior Art Director, Henderson Bas Kohn
jschacher@jaysshack.com
http://jayshack.tumblr.com/
With the passing of the mid way mark, we head into the crunch of first semester. Something that this weeks speaker remembers fondly from his time at Sheridan.
If you visit Jay on LinkedIn you'll find the following information:
Jay Schacher's Experience
Art Director
henderson bas kohn
Privately Held; 51-200 employees; Marketing and Advertising industry
March 2011 – Present (9 months)
Clients include: Mercedes-Benz, LG, CAA & The Weather Network
Senior Designer
henderson bas kohn
Privately Held; 51-200 employees; Marketing and Advertising industry
May 2010 – March 2011 (11 months)
Clients include: Mercedes-Benz, LG, Powerade & Nintendo
Senior Designer
OSL Marketing - Interactive Division
Privately Held; 51-200 employees; Marketing and Advertising industry
September 2009 – May 2010 (9 months)
Clients include: Pepsi, Sher-Wood Hockey, GE & Gatorade
Senior Designer
Sonic Boom Creative Media | a division of NATIONAL Public Relations
Privately Held; 11-50 employees; Internet industry
October 2008 – September 2009 (1 year)
Clients include: Sirius Satellite Radio, Timex Canada, Honda & Jamieson Vitamins
Intermediate Designer
Sonic Boom Creative Media | a division of NATIONAL Public Relations
Privately Held; 11-50 employees; Internet industry
February 2007 – October 2008 (1 year 9 months)
Clients include: Sirius Satellite Radio, Timex Canada, Honda & Jamieson Vitamins
Interactive Designer
Organic
Privately Held; 201-500 employees; OMC; Marketing and Advertising industry
May 2006 – February 2007 (10 months)
Clients include: Sprint, Jeep, Dodge & Bank of America
Jay Schacher's Education
Sheridan College
Post Grad Cert, New Media Design
2005 – 2006
York University
Certificate, Multimedia and New Media
2004 – 2005
York University
BFA, Visual Arts
2000 – 2004
However, portfolios and online profiles can't compete with a custom presentation for us students. Jay took time to share some valuable insights with us, including samples of his work, insights into the various responsibilities of different roles in the digital agency world and some handy advise.
Common Responsibilities for the role of an Art Director:
- Brainstorming
- Concept Development
- Designing
- Overseeing the work of Juniors
- Meetings
- Ensuring client expectations are met
- Being creative
- Staying on Brand
- Mentoring designers
Common Traits of a Good Art Director
- Love of videos and doodling
- Like Photoshop more than TV
- Has a favourite HEX value
- Creative Passwords and network names
- Enjoys practical jokes
Henderson Bas Kohn - Who are they?
HBK (years of exposure to my husbands love of wrestling makes me think of a wrestler every time I read this acronym)... Henderson Bas Kohn specializes in digital, web, online, ads and mobile devices. Traditionally a digital agency, they are moving towards being a more full service agency that incorporates traditional print along with their digital expertise.
Jay is one of two art directors, with 60 people in the company overall and 10 people on his team. These people include a Creative Director, Associate Creative Director, 2 Art Directors, Designers and Copywriters.
HBK Process
Brainstorm > sketch concept > present to client > design > build > revise
Sketch concepts include "sketches" as the name would imply. However, these are professional hand drawn illustrations that are scanned and inserted for placement. The copy is generally written and not Lorum Ipsum. I suspect any large bodies of type would be the exception to the rule.
Current Projects that Jay is working on include:
LG - Get Connected, website, including interactive game
Mercedes - Drive and Seek, including web page and social media
Jay highly recommends we, as web designers create an online presence for ourselves. Definitely noted, it's been something I've been meaning to do for ages. However, I meant to ask him if it's better to promote ourselves as a business or individuals. As a freelancer I have a company and company name because I do more than just "design". Perhaps that answers my own question?
Other advise:
Stay close with your classmates
Network A LOT! Stay connected in the social media mediums to find out what events are happening.
Be a team player, not a Hero
Handy sites:
Samples:
No comments:
Post a Comment