David Gray
Digital Sales Producer
CTV
2007 Sheridan Grad, David Gray has recently joined CTV as a Digital Sales Producer. As a digital producer he manages the production of interactive media.
His experience and passion for banner advertising has allowed him to specialize in banner advertising on both the client side and agency side of the industry.
Like many of our previous speakers, David spoke about the long hours and heavy workload affiliated with the agency world. However, their are perks that come with the demanding workload. You either learn to love it, or you get out.
David doesn't recommend as grads that we expect too much too soon. It takes time to build your experience and move up the ladder. Those who work hard and invest extra hours on their free time into their work will excel and their hard work, if it's good it rewarded as they move up the ranks.
His career started with a company called Publisis, where he started as a web designer and slowly transitioned into banner advertising and production. Although many find production boring, David loves what he does.
In the world of banner advertising things are changing as Flash fades into history. Most ads that integrate motion are incorporating HTML5. It's also about whether or not your ad will be supported on servers like ireturn.com, dart.com and other ad servers.
David enjoys helping and educating designers on banner ad production. There are specific guidelines, files size restrictions etc that dictate the world of banner ads. One of his many responsibilities is quality control.
Although the money in doing freelance is good, it's hard work to manage your networking and the inconsistency in income. Working for a company offers a level of security that he was ready for.
Recommendations
- Don't take things personally
- Get great references
- Pitch yourself and pitch your friends
- Be organized
- Know your browsers
- Learn about Mobile
Here is a sample of a project that he was involved in
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