Michael Gramlow
Creative Director
mgramlow@wearelollipop.com
416.399.6236
LinkedIn Profile
Michael Gramlow is a co-founder and Creative Director for lollipop, an interactive creative production company. Lollipop was founded in 2009 with executive producer and partner Amanda Loughran, in partnership with Crush.
Together their "agency" background has allowed them to approach a different, yet similar type of business with a new perspective. As in interactive production company, they mirror the broadcast production model.
As an example, an agency would provide a strategy, lollipop would pitch a treatment. Once awarded they would shoot, produce, design, edit, post, audio and do development.
It took me a little bit to understand exactly what services they provide, but ultimately I came to understand that they provide "broadcast" type services for web applications. So they incorporate film into the interaction of their work.... really, pretty cool. They only work directly with agencies.
Other companies that provide services like theirs include: Barbarian Group, Big Spaceship, First Born and North Kingdom
An Interactive Agency Provides
- Larger sites
- Big budget clients
Intergrated Ad Agency Provides
- some more brand development
- campaign work
- Apps and microsites
- Often work and support larger agencies
Production Company
- Partners with agencies
- Brings with it production techniques
- Brand range
Ten months ago lollipop signed up with a sales rep/agency which has been able to help them gain access to bid on higher end projects in the states with bigger and more sophisticated budgets.
Samples of work:
This site for Coffee had a very interesting approach. You'll have to click and see for yourself.
This site for Marshalls was really neat as it uses the google image date base to include a location of your choice, along with some really neat options for personalization.
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